Most leaders assume they know what’s wrong with their conversions.
They do what modern marketing teaches them to do.
Results plateau.
This is not a failure of effort.
This is the central argument of The https://shaniacuef495922.blogolize.com/why-you-re-fixing-the-wrong-conversion-problem-why-most-conversion-efforts-fail-anyway-insights-from-the-psychology-of-yes-by-arnaldo-arns-jara-the-real-issue-leaders-miss-a-better-way-to-fix-conversions-the-misdiagnosis-problem-in-marketing-t-80461262
