When it comes to running a successful fitness business, retaining members is just as important (if not more so) than acquiring new ones. High turnover rates aren't just costly; they challenge the consistency and community that fitness studios and gyms thrive on. Fortunately, technology is changing the game. Automated messaging https://www.finegym.io/resources/blogs/Case-Study-Member-Retention-Improvements-with-Automated-Messaging/