Your brand name is the busiest doorway in town, so who’s greeting your customers before you even get there? Every day, thousands of shoppers search for brands directly on Google and more than half of them are discovering or choosing a brand at that very moment. This makes your brand keywords the heart of your PPC strategy, driving the most ready-to-convert users straight to you. ... https://www.mfilterit.com/blog/usa/brand-bidding-violations-in-ppc-campaigns/