What if your ads aren’t reaching the people you want, but are still showing up in places you never approved? That’s the hidden problem with keyword overblocking and underblocking. When you overblock, your brand loses visibility in safe and relevant environments, allowing competitors to dominate the spaces you should have owned. When you underblock, your ads risk appearing next to unsa... https://www.mfilterit.com/blog/fix-overblocking-underblocking-ad-placements-brand-safety/