During the first install session, fraudsters hijack ‘install broadcasts’ using bots/malware, and inject clicks for misattribution with the MMP. This fraud is commonly called click injection and is the most hated fraud by brands/advertisers. It diminishes click integrity and derails the efforts of providing a safe experience to the user, the backbone of an organization. In addition,... https://www.mfilterit.com/blog/why-should-advertisers-worry-about-click-injection/