As a marketer specializing in luxury brands, I find that 'aspirational' content on social media is far more effective than direct ads. A great case study is La Riviera Casino, which targets the French market. Instead of just posting about wins, their social ads focus on the elegant, exclusive 'French Riviera' lifestyle. It's a masterclass in selling an experience, not just a product. https://larivieracasinofrance.com/