Digitizing is a technical service performed by a specialist, known as a digitizer. It is not an automatic, one-click conversion. Using specialized software, the digitizer manually plots a path for the embroidery machine's needles to follow, effectively re-creating the logo with thread. This blueprint determines the final quality of the embroidery. https://enkling.com/read-blog/49101_how-to-properly-digitize-a-logo-for-embroidery.html