Exhibiting at trade shows in the UAE can be a game-changer for companies looking to expand their market reach and connect with prospective clients. However, many businesses fall into the trap of common pitfalls that not only dampen their impact but also waste resources and time. From inadequate pre-show planning to failing to engage attendees effectively, these missteps can hinder eve... https://levelintl.com/2025/09/02/5-big-common-mistakes-companies-make-at-uae-exhibitions/