Precision is key in Drip Email Marketing—every message should serve a purpose in the buyer’s journey. Pre-define goals for each email step Use dynamic content to increase relevance Re-target based on email opens or links clicked Add social proof or testimonials when appropriate Split-test formats for better engagement Precision turns passive leads into paying customers... https://almohmedia.com/mastering-drip-email-marketing-strategies-and-tips-for-success/