Not all leads are created equal. One underrated benefit of outsourcing lead generation is deep segmentation across industries, roles, and behaviors. Target leads by: Job function and seniority Industry, size, and location Online behavior and engagement Get hyper-targeted without heavy lifting. https://pmg-b2b.com/blog/top-10-benefits-of-outsourcing-lead-generation-to-a-b2b-lead-gen-agency/