What, Who, and Why of the Creator Economy When digital creators (i.e. influencers, bloggers, YouTubers, and TikTok stars) use their content to build fan pages for themselves, a living and even become bona-fide microbrands — this is known as the creator economy. This sector is healthy and creators now form an important part of strategy for many companies across all industries. In 2... https://influencenest.com/creator-economy-influencer-marketing-guide/