Mobile app advertising is all about data coming from CPI campaigns — ROAS and LTV being the go-to metrics to measure campaign performance and success. But are you sure the metrics you are relying on are giving you the right results? The numbers on your dashboard are not always true. As advertisers pour more budget into mobile performance campaigns, many overlook critical vulnera... https://www.mfilterit.com/blog/mobile-ad-fraud-kills-your-roas-and-ltv/