E-commerce businesses nowadays invest heavily in running campaigns across marketplaces, optimizing the Buy Box, bidding on ads, and managing digital shelf visibility. In 2024, digital media accounted for the largest portion of advertising spend in India’s e-commerce sector, capturing 65% of the total marketing budget. Despite aggressive campaigns and increased media spending, m... https://www.mfilterit.com/blog/5-red-flags-hurting-roas-and-how-ecommerce-analytics-can-fix-it/