Do you know that? Marketing mix modeling for retail companies has been used by these businesses for many years. Marketers used to rely on device IDs and cookies to track how effective their ads were, but with stern privacy concerns, that method is becoming outdated. As a result, marketers are losing the detailed, cross-platform insights they depend on to make fast decisions. But don’t... https://techbehindit.com/marketing/marketing-mix-modeling-demystified-how-to-optimize-your-approach/