“We began to Focus on our packaging, and we realized that we needed to make a thing that wasn’t about staying poured, but that might be consumed the way bottle water was,” Swanson explained. “We made an ergonomic package that customers would wish to drink from, and introduced in 2016.” https://wateringabletop.water.blog/2025/02/26/gable-top-box-unveiling-gabletop-paks-sustainable-advantage/