Introduction The rapid advancement of generative AI models, such as GPT-4, businesses are witnessing a transformation through unprecedented scalability in automation and content creation. However, these advancements come with significant ethical concerns such as data privacy issues, misinformation, bias, and accountability. According to a 2023 report by the MIT https://claytonblufp.blogofoto.com/64274039/navigating-ai-ethics-in-the-era-of-generative-ai